West Coast Cannabis is the industry's premiere magazine for cannabis enthusiasts. The monthly publication is always free and focuses on cannabis issues and west coast happenings. The magazine was founded by comedian and long-time activist Ngaio Bealum to provide an entertaining and educational resource for the community. The magazine has grown both in length and number of issues printed. Currently the magazine has a circulation of 50,0000 copies distributed through medical cannabis dispensing collectives, retail stores, and other venues in which cannabis enthusiasts patronize. The circulation makes it one of the largest cannabis related publications on the planet and its distribution to niche markets makes it an invaluable resource for its advertisers.

Mission: To produce the most comprehensive, informative, and entertaining cannabis publication possible, highlighting the unique perspective of the west coast and the medical cannabis community. WCC will serve the community as an educational and insightful resource for patients, providers, and cannabis-based organizations alike.

Vision: This publication has a unique opportunity to serve as a valuable resource for the cannabis community. As a free publication it provides a quality informational view into the medical cannabis community at no charge to the reader, thus creating a broad audience for advertisers and content creators to reach. By targeting primarily medical cannabis dispensing collectives, the magazine will serve this niche market and provide a unique service to the patients and providers in this industry. The magazine counts on active members of the community to provide high quality content and to provide support as WCC evolves into a major voice in the cannabis movement.

The first year of issues saw the magazine grow immensely and create a true presence in the community. West Coast Cannabis has grown into the leading free cannabis publication and it is expanding its reach daily. Growing with the cannabis movement allows for the organic nature of the publication to transform easily to better fit the needs of the reader. As the cannabis conversation becomes more prevalent it is important that the community have a premier media outlet to help inform and shape the debate. WCC has a great head start on achieving recognition as the “go to” publication for regularly updated and relevant information on the happenings of the medical cannabis industry.

Understanding that there is room for growth is essential in the organization continuing to make progress. The WCC online presence is in development phases, but has an opportunity to reach a wide array of cannabis consumers and interested people across the globe. The magazine can expand if needed to serve more organizations and provide more necessary and amusing content. It is imperative to continue to reach audiences in states that allow for medical use of cannabis medicines as they continue to come about. The marketing and outreach efforts can be expanded to help meet growth potential and move the organization further if desired. Right now it is an exciting time to be reporting on the cannabis community and WCC has a wonderful opportunity to lead the charge of cannabis reform by providing a professional and quality resource for people to be a part of.

Looking to the future is imperative in the world of media, and WCC has a great team in place to stay up to date with the real time happenings of the cannabis movement. The staff of seasoned professionals at WCC gives a competitive advantage to the organization, as years of experience working with the many different stakeholders of the industry has, and will, lead to exclusive access to the inner workings of the community. Learning to use these vast resources to create the most comprehensive, educational, and entertaining cannabis publication will help WCC see continual growth and sustained productivity. This will enable the organization to evolve into a leading voice of reason on all issues related to cannabis. Media has always been a good vehicle for the growth of grass roots movements, and WCC will seize the opportunity to be the voice of cannabis.